It’s Been a Long Time
Well, when you’re down, you’re down. Now, as I “come back”, it’s holiday season. This is the time of year we dread the most in our industry.
Every bakery strives to provided products that the public wants for the season, and still maintain a full (in our case), or almost full compliment of the usual suspects on the shelves.
Bakers go crazy, front staff have lots of extra duties to take on while we work hard at making goods for only this short period of time without losing our edge that we honed the previous seasons.
So, this year we look at what we’re doing, and admire our wonderful line of goods. Customers continue to proclaim their absolute delight in our efforts. We feel good.
Then, we look at “the numbers”; how are we REALLY doing compared to last year. It’s like looking in the dark closet when we were children, half expecting a ghost to jump out!
This time “it” was there. We feel overwhelmed by the marketing drive of large chains promoting machine fabricated, chemical laden cheap items that beat us on price only. Well, as an independent, small, artisan bakery with real bakers using their hands to put out delicious baked goods with love, there are a few options.
First, try to rustle up a “marketing campaign” next year. Cut back on the product produced, and continue to do our best. Integrity is paramount. No chemicals, preservatives or colouring added. Nobody will ever be replaced by a machine here!
So, for all of you who follow us here, on Twitter and Facebook - THANK YOU for your support, kind accolades and wonderful friendship(s) over the past 9-1/2 years of Bubby Rose’s Bakery.
May this season bring to you, and your loved ones, the best of cheer, health and happiness through the next year.
